Increasing globalization has created a business atmosphere in which multitude of companies, particularly from developed countries are exhibiting a tendency to become global companies by expanding their operations throughout the globe through acquisitions, mergers and joint ventures. These companies are inspired by technological developments in communication, particularly the internet to believe that ‘distance’ between the countries which hitherto was a big barrier to global trade had a natural death with the revolutions in information technology and things are now a lot easier for international expansions. But a deep study of the ‘distance’ conveys different connotations of mere geographical distance which to some extent, is reduced by technological developments. Particularly when it comes to business considerations, the other dimensions of the concept of ‘distance’ assume greater significance. ‘Distance’, in business consideration, can be considered mean ‘separateness’ or ‘diversity’. Whenever an organization proposes to expand its operations to a new country, it takes into consideration four aspects relating to that country namely its geography, culture, economy and administrative and legal setup. ‘Distance’ applied to business means diversity in these four aspects between the native country of the organisation and the target country. Success of business in the midst of such diversity depends on adaptation to such diversity.
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